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Аналитика / Продуктовые метрики

DAU to MAU ratio

The DAU/MAU ratio shows what share of monthly active users visit your product on an average day.

Опубликовано: Обновлено:

АналитикаПродуктовые метрики

Формула

$$\text{DAU/MAU} = \frac{\text{DAU}}{\text{MAU}}\cdot 100\%$$
chart DAU over MAU trend

Compare DAU-to-MAU percentage by month to evaluate engagement changes after product updates.

Higher points mean users return more frequently within the same monthly pool.

Обозначения

$\text{DAU}$
Daily Active Users in the period, users
$\text{MAU}$
Monthly Active Users in the same period, users

Условия применения

  • DAU and MAU must be measured for the same timeframe.
  • Use unique users so duplicates are not counted twice.
  • MAU must be greater than 0.

Ограничения

  • Raw DAU and MAU values are not directly comparable if timezones or identity-matching rules differ.
  • A high ratio can be misleading in short launch periods with low MAU base.
  • Bots and QA test accounts should be excluded from activity counts.

Подробное объяснение

DAU is counted per day and MAU across the month. The ratio shows the average probability that a monthly user is active on a day.

Как пользоваться формулой

  1. Collect MAU and DAU for the same month.
  2. Insert values into the formula.
  3. Interpret values closer to 100\% as stronger daily engagement for active monthly users.
  4. Track this metric as a trend; one-time spikes are less informative than stable growth.

Историческая справка

DAU/MAU has become common in SaaS and mobile analytics for engagement benchmarking among consumer internet products.

Пример

If MAU = 80,000 and DAU = 12,000, then DAU/MAU = 12,000 / 80,000 \times 100\% = 15\%.

Частая ошибка

Mixing absolute counts with rate comparisons across product modules; keep units and cohorts consistent.

Практика

Задачи с решением

Basic DAU/MAU calculation

Условие. MAU = 25,000; DAU = 5,000.

Решение. \text{DAU/MAU} = 5{,}000 / 25{,}000 \cdot 100\% = 20\%.

Ответ. 20\%

Another period

Условие. MAU = 18,400; DAU = 6,440.

Решение. \text{DAU/MAU} = 6{,}440 / 18{,}400 \cdot 100\% \approx 35.0\%.

Ответ. \approx 35.0\%

Дополнительные источники

  • Amplitude Analytics, Product Metrics Guide
  • Mixpanel Help Center, Engagement Benchmarks

Связанные формулы

Аналитика

Activation rate

$\text{Activation Rate} = \frac{N_{\text{activated}}}{N_{\text{registered}}}\cdot100\%$

Activation rate tracks how many new registrants reach a predefined value moment.

Аналитика

Cohort retention rate

$\text{Retention} = \frac{N_{\text{active at end}}}{N_{\text{cohort start}}}\cdot 100\%$

Retention rate measures what percentage of a cohort remains active after a chosen period.

Аналитика

Conversion funnel step rate

$\text{CR}_{i\to i+1}=\frac{U_{i+1}}{U_i}\cdot100\%$

Step conversion shows how efficiently users move from one funnel stage to the next.